Our Team



Mary-Ann Massad
Chief Executive Officer and Managing Partner


Mary-Ann Massad, is the Founder and Chief Executive Officer of the Knowsys Group (1995), a strategic IT and management consulting services firm focused on maximizing return on technology investments for Fortune 500 companies and Public Sector organizations in Canada, USA, and Europe.

Mary-Ann has enjoyed over 31 years of experience in: 
 Management consulting, in governance, strategy, portfolio/program management, and business transformation;
 Sales, business development, and marketing for strategic accounts (over $100 MM);
 Strategic Alliance Management-Microsoft, CA, IBM, HP, Oracle, PlanView, BCS, TransitionPath
 Financial Management of technology product and services;
 Systems integration, and outsourcing working with Financial Services, Telecommunications, Government, and Energy 

 Delivery of Strategy, Governance, Program and Performance management of business transformation, large scale systems integration, infrastructure, outsourcing, and applications development projects/programs in excess of $500 MM;
 Creation of consistent, profitable management of IT product and consulting services over $100 MM in sales (cumulative sales over 29 years, gross profit of 40% and net profit of 25%);
 Managed operational budgets in excess of $20 MM, and personally generated product and services/product revenue in excess of $100 MM. 
 Led, coached, and managed strategic sales teams focused on multi-million dollar, corporate accounts.
 Hired, led and managed teams up to 2000 people (sales, marketing, financial, engineering, software development, project management); and 
 CEO in Residence at University of Ottawa Telfer School of Business as recognition for remarkable business achievements by an alumni.
 Public Speaking engagements, media interviews, and publishing by WDO, WPO, Conference Board of Canada, Report on Business TV, National Post, International Diversity Conference-Washington, D.C. (March 2007).

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